Thanks to Tyler Cowen we have this montage of billboards in
Greece. The following picture from the collection
says it all. Nice going European leaders
Empty billboards in
They can still be found all around Greece, along the highways and inside the city centers. Today though, many advertisement billboards have stopped carrying messages.
As turnover in retail trade has dropped by 54.6% since 2009, the advertising companies that own the billboards have suffered greatly from the economic crisis, as those advertised, in their attempt to reduce operational costs, have slashed their advertising expenses.
Worn by time and assaulted by bad weather, the message the billboards carry today, is the absence of message.