Pitching Products to the High Income, Low Intelligence Buyer
Apparently one of the products one can buy to impress others with their kitchen skills is a Vitamix Blender. And Businessweek, probably astounded at the level of indulgence that Americans engage is telling everyone about how the product works.
|Crazy looking? - No a mirror image of an idiot who buys a $449.00 blender|
The Vitamix 5200 high-performance blender is squat, black, and rubberized, loud as a leaf blower and powerful enough to pulverize a steer. Its 2-horsepower engine approaches the strength of a lawn mower. At 11 pounds, it’s as heavy as a cannonball. The weight and a sheath of thick thermoset plastic damp vibrations and keep the blender from flying off the counter. A Vitamix blender is a symphony of precision engineering, with motor, container, and blades working in powerful harmony. The container is curved at the bottom to create a vortex that pulls food through the blades, which are surprisingly dull. That’s because a Vitamix doesn’t chop or slice, as we imagine blenders do. Instead, the angled blades, which travel at speeds up to 240 miles per hour, simply obliterate whatever is inside. The process creates enough friction to boil soup. “They are essentially bashing the materials to death,” says Greg Moores, the company’s vice president for engineering, “breaking down the cell walls to emulsify them at a molecular level. Theoretically, this is healthier for you because it emulsifies plant matter more than your teeth can by chewing it.” The 5200, which retails for $449, is actually one of the cheaper models. All told, Vitamix expects to sell 1.4 million blenders this year.
In other words, it’s a blender. But Americans are snapping this up, after all why pay $20.00 for a blender when you can buy a perfectly good one and pay $500.00. A person who does this must be 25 times as smart as the person who buys a perfectly acceptable blender for $20.00. Actually we need to invert the numbrs, the person who buys a Vitamix is probably 1/25th as smart as the person who spends $20.00.
Of course, this is why the nation cannot afford health care for everyone. Paying for that might mean some folks could only spend $400.00 for a blender.