Of Course You Lost a Long Time Ago – You Maybe Just Didn’t Know It
In advertising we have this news about an ad for Cheerios that appeared last spring and will appear in a new version during the Super Bowl. It's enough to make the lengendary cheap author of this Forum turn away from generic oat cereal and embrace Cheerios.
Never mind the point-spread,
momentum shifts and Newtonian replays. Just keep an eye out for the Super
Bowl’s first unscheduled time out, when the huge television audience can catch
that famous Cheerios commercial family — the one that so enraged racist
Americans several months ago, featuring a manly black actor as father, a serene
white mother and their charming interracial seven-year-old, Gracie. New Jersey
The three, in all their multi-hued glory, did a gentle, 30-second pitch last May about cereal, health and family love. It triggered such a torrent of hatred on line that General Mills had to disable the comment feature on YouTube, disinviting further reactions from the web’s anonymous snipers.
But the ad stayed on the air, rallied by a larger dose of popularity, and now comes an in-your-face celebration of the nation’s multi-racial evolution, however slow. Cheerios is returning to the biggest TV stage with something even harder for racists to swallow: a commercial that includes news of a baby brother on the way.
And even worse news for the Haters of America and Americans groups is this from that American Icon, Chevrolet.
Cultural critics might also want to tune in to the coming Winter Olympics, during which Chevrolet will air commercials that portray assorted families happy in their minivans. They include not one but two same-sex couples — one male, one female. The pitch to the nation is: “The new us.”
And so yes, the anti-gay movement joins the anti-black movement, the anti-women’s rights movement and all the other hate driven anti movements on the scrap heap of history. Enjoy each other’s company you folks, that all you got.