Memo to MSNBC – If Your Anchors Keep Having to Apologize

Maybe You Are Doing Something Terribly Wrong

Once again, yes once again a news host on MSNBC has had to apologize.

A day after MSNBC's Melissa Harris-Perry issued a tearful on-air apology to Mitt Romney for joking about his adopted black grandson, the former Massachusetts governor accepted it as "clearly heartfelt."

“I recognize that people make mistakes," Romney said on "Fox News Sunday." “And the folks at MSNBC made a big mistake. They’ve apologized for it. And that’s all you can ask for.”

On her show last week, Harris-Perry showed the Romney family Christmas card: a photo of the family and his grandchildren — including Kieran, an African-American child adopted by one of Romney's sons. Harris-Perry and her guests then joked that it was the 2012 Republican nominee's "token" attempt at diversity.

On Saturday, Harris-Perry apologized. "Showing the photo in that context, that segment, was poor judgment," she said. "Adults who enter into public life, implicitly consent to having less privacy, but their families, especially their children, should not be treated callously or thoughtlessly. My intention was not malicious, but I broke the ground rule that families are off-limits. For that I am sorry."

We will say it again.  Go away MSNBC, go away.  You are not helping.