What the Hell is Premium Water - Maybe Just Regular Water at a Premium Price

The American Consumers Once Again Take Themselves for a Ride

Unknown to the DPE there is now something called premium water.  And it is, or will be a big deal according to the WSJ.

PepsiCo Gives Its ‘Premium’ Water a Super Bowl Push

The company is introducing LIFEWTR, as bottled-water sales surpass those of soda in the U.S.

Wow, well what's the big deal.  Well for Pepsi it is this.

"PepsiCo this month is beginning national distribution of LIFEWTR, priced at around $2.70 for a 1-liter bottle.  . . .  .

LIFEWTR is purified by reverse osmosis, and PepsiCo describes it as “pH-balanced with electrolytes added for taste.” The new brand’s most distinctive feature is its packaging: The clear plastic bottles will feature textured labels by emerging artists, including the street artist known as Momo, with new designs introduced every few months."

Yep, bottled water at a price with a quart more than the cost of a gallon of gasoline.  American consumers, named the Smucks of the Year by people everywhere.