Thanks to Tyler Cowen we have
this montage of billboards in Greece . The following picture from the collection
says it all. Nice going European leaders
Empty billboards in Greece
They can still be found
all around Greece, along the highways and inside the
city centers. Today though, many advertisement billboards have stopped carrying
messages.
As turnover in retail
trade has dropped by 54.6% since 2009, the advertising companies that own the
billboards have suffered greatly from the economic crisis, as those advertised, in their
attempt to reduce operational costs, have slashed their advertising expenses.
Worn by time and
assaulted by bad weather, the message the billboards carry today, is the
absence of message.
.
Indeed this is a loud message about the progress of the attempted healing of the Greek economy. Isn't time maybe to try another prescription because this just let the patient unconscious...? I am wondering...
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